Some call it cheesy, I call it creative. Every year, the facilities of Vince and Associates clinical research go all out with their holiday spirit. As you drive by their location at 103rd and Metcalf in Overland Park KS, your initial thought may be “Good grief, that’s just ridiculous”. At least, that was my initial thought.
Then I took the time to actually get into it.
A sign at their entrance instructs drivers to tune into 96.9FM on their car radio. 96.9 is an open frequency here in Kansas City, so V&A take advantage of that. They’ve put together a recorded sequence track of around 12 minutes and broadcast it out to those who tune in to that frequency on their radio (you have to be within a reasonable distance of their building to pick up the reception).
Once you match up the music with the light display, you get to enjoy (and appreciate) it.